5 Instagram Post Secrets

5  Instagram Post Secrets

What happens if you post too much on Instagram:

If you’re worried about not posting enough, you can fall into the trap and make the mistake of posting too much. Although it’s important for your business to be visible, there are several drawbacks to creating too much content. If you post for the sake of posting, and your content typically attracts minimal attention, posting more often won’t be beneficial. Content that doesn’t generate a response won’t trigger a recognition ranking signal: Over time, content with low engagement can work against you, signaling to algorithms that people don’t want to see your content. As a result, you may lose key ranking signals, and your reach and engagement may decrease. To maximize the value of your content, focus on what type of content helps you achieve your goals most effectively. Then make these posts the foundation of your content plan:

How to determine the optimal posting frequency on Instagram:

Now you know why posting too often or not often enough can reduce reach and jeopardize your marketing efforts:

So, how often should you post on Instagram:

1. What Instagram says about posting frequency:

Official advice from the social network by Adam Mosseri: post about two posts a week and a couple of stories every day. Daily posts are likely an exaggeration, but you should aim to post content to your feed at least several times a week: Regular posts in your news feed are important for connecting with your audience, Mosseri’s advice suggests that stories are more important for retaining attention. So it’s a good idea to create a daily rhythm for your stories. :

2: What your stats say about the frequency of your posts:

Here are two built-in meta tools you can use to check your performance and determine the right posting frequency: Instagram Analytics Open the Analytics Dashboard and change the timeframe to last week or 14 days to see how the performance of your content compares week to week: If these figures remain relatively constant or increase week to week, this is a sign that you have reached a good posting frequency or are moving in the right direction:

Then reanalyze your stats. If engagement and reach metrics are declining, revert to the frequency of your previous posts or try changing the frequency in the opposite direction: Weekly or biweekly analytics can provide a full account performance review and help identify issues related to posting frequency. But these overviews won’t help you analyze individual messages, videos, or stories:

Mailing frequency statistics of the business package:

Using business package statistics, you can see if the frequency of your posts changed from week to week, as well as how your content affected reach and engagement. The only downside to the business package is that it doesn’t support Reels:

To view this data, go to the analytics panel, go to the Overview tab, and select a period of 1 or 2 weeks. Then scroll down to go to analytics, and select Instagram:

The business package automatically compares the number of posts and stories you published over the selected period to the previous one:

How many posts and stories have you published recently:

Changing the frequency affected the overall reach. Business Suite also compares account engagement with previous periods to measure content effectiveness:

3. How to Optimize Your Instagram Content Plan:

After analyzing the effectiveness of your content and comparing posting frequencies, you likely have a few ideas for testing. Use the tips below to guide your experiments and optimize your content plan:

The right posting frequency is important for maximum reach and engagement. But it’s equally important to publish posts at the ideal time for your audience. Meta has several tools you can use to find the best time for your audience: Instagram statistics to determine posting time With Instagram’s professional tool panel, it’s easy to see when your audience is most active. On the “general views” panel, click to view the total number of followers. Then scroll down to the “business periods” chart. Switch between daily and hourly charts to find out when your audience is usually online:

Creator Studio statistics for posting time:

If you need more detailed data, use Creator Studio if you have access to this tool. Open the “audience” tab and scroll down to “When your followers are on Instagram” in the table. Hover over any time interval to see the exact number of followers who are usually online at any time of day:

Business package statistics for posting time

Business Suite does not provide hints as to when your Instagram audience is online. But it offers posting times based on data from the past 7 days. To view these recommendations, create a new post or story in Business Suite. Then click the “optimal time” button at the bottom of the screen. Over the next week, you’ll see three recommended posting times:

4. Analyzing Content Effectiveness

Although account reviews are useful for identifying patterns, they don’t provide deep insight into individual messages, stories, or videos. A detailed analysis of content effectiveness will help you better understand when and what to post:

Instagram statistics to evaluate content effectiveness To delve into Instagram content analytics, open the Pro Dashboard and increase the timeframe to the last 30 days or more. Then go to the “reached accounts” and “tagged accounts” panels, which automatically sort published content by type and performance:

Then check your content plan and determine how many other posts were published on the same day or week as your best and worst content. The business package planner will help you track the amount of content published during the week:

Did you notice any mistakes? For example, you might notice that posts with the worst results appear after publishing several days in a row or several times a day. To improve results, you can reduce the frequency of your posts so that your content plan represents greater value to your audience: Timeframes, themes, calls to action, audience, and other factors can also affect reach and engagement:

Accounting for criteria for followers and non-followers will help you get more information. Stories, videos, and posts show a split between followers and non-followers, helping you understand whether each segment of content attracts your current audience or helps you attract new potential users: There is no universally right way to measure the effectiveness of followers and non-followers. If your main goal is to increase loyalty, then subscriber metrics are probably more important to you. If you want to increase brand awareness, reach and engagement metrics for non-subscribers will be more useful:

Business package statistics to increase content effectiveness Open Content Insights and select any post or story to see how they are rated. Business Suite automatically compares each piece of content with other recent stories and posts so you can see how it stacks up in terms of reach and engagement:

You can use the same steps as above to rank your best and worst content. Then include in new messages factors that define the best content and avoid including elements from the worst content:

5. Try and Regularly Apply New Tactics

On Instagram :

This includes finding the right frequency for posting, as well as simultaneous posting, as well as a recognizable visual and sound tone:

It’s important to remember that consistency shouldn’t be repetitive or predictable. If you find that the effectiveness of your content is starting to decline over time, don’t hesitate to experiment.

  • Add or remove posts and stories from your content plan to test with slightly more or less frequency. Follow the instructions above to analyze your performance and set a new posting frequency:
  • Publish content at a new time, especially if you suspect that seasonal or other changes have affected audience activity. Since Business Suite offers time based on recent actions, platform suggestions are useful for identifying changes:
  • Invest more resources in the format and style of content that provides the best results. Carousel posts no longer work. Experiment with shorter videos or test a new style to see what gives you the desired results:


The frequency of your posts on Instagram can have a significant impact on your results, making it an important factor in your content strategy. With the ideal posting frequency, you can improve results and get more benefits from the resources your business invests in this social network:”