5 Instagram Post Secrets

What happens if you post too much on Instagram:

If you’re worried about not posting enough, you can fall into the trap and make the mistake of posting too much. Although it’s important for your business to be visible, there are several drawbacks to creating too much content. If you post for the sake of posting, and your content typically attracts minimal attention, posting more often won’t be beneficial. Content that doesn’t generate a response won’t trigger a recognition ranking signal: Over time, content with low engagement can work against you, signaling to algorithms that people don’t want to see your content. As a result, you may lose key ranking signals, and your reach and engagement may decrease. To maximize the value of your content, focus on what type of content helps you achieve your goals most effectively. Then make these posts the foundation of your content plan:

How to determine the optimal posting frequency on Instagram:

Now you know why posting too often or not often enough can reduce reach and jeopardize your marketing efforts:

So, how often should you post on Instagram:

1. What Instagram says about posting frequency:

Official advice from the social network by Adam Mosseri: post about two posts a week and a couple of stories every day. Daily posts are likely an exaggeration, but you should aim to post content to your feed at least several times a week: Regular posts in your news feed are important for connecting with your audience, Mosseri’s advice suggests that stories are more important for retaining attention. So it’s a good idea to create a daily rhythm for your stories. :

2: What your stats say about the frequency of your posts:

Here are two built-in meta tools you can use to check your performance and determine the right posting frequency: Instagram Analytics Open the Analytics Dashboard and change the timeframe to last week or 14 days to see how the performance of your content compares week to week: If these figures remain relatively constant or increase week to week, this is a sign that you have reached a good posting frequency or are moving in the right direction:

Then reanalyze your stats. If engagement and reach metrics are declining, revert to the frequency of your previous posts or try changing the frequency in the opposite direction: Weekly or biweekly analytics can provide a full account performance review and help identify issues related to posting frequency. But these overviews won’t help you analyze individual messages, videos, or stories:

Mailing frequency statistics of the business package:

Using business package statistics, you can see if the frequency of your posts changed from week to week, as well as how your content affected reach and engagement. The only downside to the business package is that it doesn’t support Reels:

To view this data, go to the analytics panel, go to the Overview tab, and select a period of 1 or 2 weeks. Then scroll down to go to analytics, and select Instagram:

The business package automatically compares the number of posts and stories you published over the selected period to the previous one:

How many posts and stories have you published recently:

Changing the frequency affected the overall reach. Business Suite also compares account engagement with previous periods to measure content effectiveness:

3. How to Optimize Your Instagram Content Plan:

After analyzing the effectiveness of your content and comparing posting frequencies, you likely have a few ideas for testing. Use the tips below to guide your experiments and optimize your content plan:

The right posting frequency is important for maximum reach and engagement. But it’s equally important to publish posts at the ideal time for your audience. Meta has several tools you can use to find the best time for your audience: Instagram statistics to determine posting time With Instagram’s professional tool panel, it’s easy to see when your audience is most active. On the “general views” panel, click to view the total number of followers. Then scroll down to the “business periods” chart. Switch between daily and hourly charts to find out when your audience is usually online:

Creator Studio statistics for posting time:

If you need more detailed data, use Creator Studio if you have access to this tool. Open the “audience” tab and scroll down to “When your followers are on Instagram” in the table. Hover over any time interval to see the exact number of followers who are usually online at any time of day:

Business package statistics for posting time

Business Suite does not provide hints as to when your Instagram audience is online. But it offers posting times based on data from the past 7 days. To view these recommendations, create a new post or story in Business Suite. Then click the “optimal time” button at the bottom of the screen. Over the next week, you’ll see three recommended posting times:

4. Analyzing Content Effectiveness

Although account reviews are useful for identifying patterns, they don’t provide deep insight into individual messages, stories, or videos. A detailed analysis of content effectiveness will help you better understand when and what to post:

Instagram statistics to evaluate content effectiveness To delve into Instagram content analytics, open the Pro Dashboard and increase the timeframe to the last 30 days or more. Then go to the “reached accounts” and “tagged accounts” panels, which automatically sort published content by type and performance:

Then check your content plan and determine how many other posts were published on the same day or week as your best and worst content. The business package planner will help you track the amount of content published during the week:

Did you notice any mistakes? For example, you might notice that posts with the worst results appear after publishing several days in a row or several times a day. To improve results, you can reduce the frequency of your posts so that your content plan represents greater value to your audience: Timeframes, themes, calls to action, audience, and other factors can also affect reach and engagement:

Accounting for criteria for followers and non-followers will help you get more information. Stories, videos, and posts show a split between followers and non-followers, helping you understand whether each segment of content attracts your current audience or helps you attract new potential users: There is no universally right way to measure the effectiveness of followers and non-followers. If your main goal is to increase loyalty, then subscriber metrics are probably more important to you. If you want to increase brand awareness, reach and engagement metrics for non-subscribers will be more useful:

Business package statistics to increase content effectiveness Open Content Insights and select any post or story to see how they are rated. Business Suite automatically compares each piece of content with other recent stories and posts so you can see how it stacks up in terms of reach and engagement:

You can use the same steps as above to rank your best and worst content. Then include in new messages factors that define the best content and avoid including elements from the worst content:

5. Try and Regularly Apply New Tactics

On Instagram :

This includes finding the right frequency for posting, as well as simultaneous posting, as well as a recognizable visual and sound tone:

It’s important to remember that consistency shouldn’t be repetitive or predictable. If you find that the effectiveness of your content is starting to decline over time, don’t hesitate to experiment.

  • Add or remove posts and stories from your content plan to test with slightly more or less frequency. Follow the instructions above to analyze your performance and set a new posting frequency:
  • Publish content at a new time, especially if you suspect that seasonal or other changes have affected audience activity. Since Business Suite offers time based on recent actions, platform suggestions are useful for identifying changes:
  • Invest more resources in the format and style of content that provides the best results. Carousel posts no longer work. Experiment with shorter videos or test a new style to see what gives you the desired results:

Conclusion:

The frequency of your posts on Instagram can have a significant impact on your results, making it an important factor in your content strategy. With the ideal posting frequency, you can improve results and get more benefits from the resources your business invests in this social network:”

4 main ideas of “Purple Cows”.

4 main ideas of “Purple Cows”.

Today we will talk about #Seth_Godin’s book “Purple Cow” or one of the most famous books about marketing.

Despite the fact that the book was written in 2003, it is still relevant today.

Idea #1:

Attention is the main goal that business people should strive for.

Tell me, if you see an ordinary cow, will you be surprised? What if it was purple? I think you will immediately want to take a picture of it and show it to your friends or family. It is not so)

In the 21st century, everyone is used to good service and good products, and so you need to stand out from the crowd. The consumer gets “too tired” of the same offers, and sometimes they lack изюмина, so to speak. This is what we should strive for.

Idea #2:

To have a “Purple Cow” you need something that stands out.

The Purple Cow is something that will set you apart from your competition and leave them behind. If you already have a product and can’t rename it to a more catchy name, the author will advise you to stop working on it and create something else with a more catchy name.

Idea #3:

#Purple_Cow_Marketing is your product.

As Seth Godin says, it used to be that you created the product first, then you did the marketing. In today’s world, you need to start integrating marketing into a product early in its creation. He encourages all modern companies to become marketers, even if everyone in your company is a designer 🙂

Idea #4:

You need an idea-virus.

The author introduces an important term in the book: “sneeze”. It is these people who have been “infected” with your idea-virus and are already spreading it in their environment among colleagues and loved ones.

how to create this “idea virus”?

You need to find your market, your niche. Then identify the “sneezers” of your product and promote it only to them, and at first forget about other customers, but remember that the “sneezers” will look in your direction and start spreading the “virus” only if you have created something really outstanding.

The role of marketing in business. How the instrument of the century was created

The concept of “marketing” appeared much later than the process itself. Marketing elements were already used when trade first appeared, 6-7 thousand years ago.

What is marketing?

Marketing is a process, the essence of which is the prediction of the needs of the potential buyer and the selection of the most optimal ways to satisfy those needs.
This is done by offering the customer the products or services he needs.
Since the emergence of the product market, forms of marketing, which represent the basic principles of pricing and advertising, have actively begun to develop. Settlements or families that did not have certain goods could by buying and selling or bartering

get what they needed. But there were also those who purposefully engaged in the production and sale of products. It was they who began to form the foundations of advertising and marketing. The first are the inhabitants of Ancient Egypt and the Sumerians.
For centuries, nothing has changed in this field, but since the end of the 17th century, marketing has taken a different form. According to historical data, the term and principles of selling consumer-oriented products were already in use at that time.

Japan is considered the birthplace of marketing, where the first general merchandise store was opened in 1960. The owner visited other stores and sellers, watched for a long time which products were not selling and did not buy them for his store. As a result, he only sold the products that the customers needed. American economist and management theorist Peter Drucker believes that the store in Japan is the first of its kind where the owner has developed such sales principles.

 

From the very beginning, marketing activities can be divided into three stages.

– 1860-1920 The global economy, in the background of the development of technology and the improvement of methods of information transmission, begins to work on models of marketing behavior. In developed countries, the ratio of supply and demand is increasing, so the market has begun to actively increase the number of products.

– 1920-1930 Due to the increase in the number and variety of products, their quality level also increases. The main leaders and principles of the monopoly began to take shape in the market of that time.

– 1930-1960 Due to wars in the world, economic recession in many countries, the supply began to exceed the demand. Business owners and product manufacturers are realizing that at this point, more effort needs to be put into modernizing the trading process than manufacturing. Market behavior, reactions, buyer psychology and consumer behavior patterns are studied. Thanks to this, the basic principles of trade and marketing are formed, which have not changed in fact since then.

After the end of World War II, trade and the world economy take a drastic turn. The market began production by focusing on consumer psychology and research by economists. People buy trust before they buy a product.

Մարկ Սթիվենս, «Your Marketing Sucks» գրքի հեղինակ

Marketing became a large-scale process run by professionals. Now not only individuals could do it, but all commercial companies opened separate marketing departments.
The first to do this was Cyrus McCormick. He founded the McCormick Harvesting Machine Company, which was one of the largest manufacturers of agricultural machinery.

The peculiarity of the company was that they opened a marketing department, where managers worked. The tasks were considered one of the most important because they were the ones who thought about sales strategies and ways to influence existing customers and potential consumers.

After this, the period of appearance of computers began. It differs in that a radical transformation of the entire sales process and the operation of trading platforms takes place. Marketing and advertising have become the basic philosophy of sales and an effective means of communication between the consumer and the customer. Sales became a complex system linked to the product manufacturing process, as managers and marketers themselves influenced product features and appearance. Psychology and market needs are studied.
The concept of internet marketing is starting to emerge. With the advent of computers, consumers and business owners have the ability to exchange information, messages, and product promotions much more easily. Large companies and organizations immediately appreciated the new alternative and addition to the classic sales method. In 1990, it was not thought that personal computers would become so popular, so at first the company focused on communicating with sales points, wholesale buyers of products and similar companies. But over time, the market was more and more filled with new technologies, so organizations began to create their own web resources with the ability to publish the most popular products, and then present all products.

Marketing – characteristics and goals

Marketing activity is a complex and lengthy process that should be carried out by professionals.

Types of marketing include:

– study of consumers, market requirements and its characteristics, product properties;
– planning and development of sales strategy;
– price policy;
– features of product packaging and appearance;
– implementation of marketing communication complex.
– sales activity;
– different forms of international transactions.

What are the objectives of marketing?

The goal of marketing is the ability to attract new customers by providing them with better purchase conditions than competitors, as well as the ability to retain old customers.
This is achieved through effective market research and constant satisfaction of changing user needs.
The main task of marketing is to determine the needs of the customer, the general needs of the market and adapt the product to them in such a way that the manufacturing company makes a profit. This allows the company to produce better quality products, increasing sales and profits for the owner.

Marketing activities begin when the idea for a particular product or product launch is created. Specialists (marketers and managers) conduct research and determine the needs of the market and potential users. In addition, the question of whether the company can engage in the production of this product or service is decided. After that, the full production of the product starts.
Marketers continue to work on product development strategies all the time, from inception to delivery to the customer and receiving feedback. Thanks to user feedback, the company can effectively develop the product and make it better.

Marketing principles

Production and sales must meet the requirements of the market and potential buyers and target audience. They must also meet the capabilities of the manufacturer.
Meeting the buyer’s requirements and basic needs.
Timely presence of the company in the market – at the moment when the user needs it and when the market needs the presence of a certain product or service.
Regular updating of products, quality improvement.
Ability to respond to market changes in time.
Thanks to effective marketing, the company can achieve high profits and satisfy the needs of users to the maximum.