Category: Blog

Choosing a Business Idea with Minimal Investments or a Specific Budget

When selecting a business idea with minimal investments or a specific budget, an entrepreneur finds themselves at a crossroads. There are hundreds of projects that seem promising, but choosing the right one is a challenging task. We have prepared a list of the Top 100 business ideas, both online and offline, to serve as a source of inspiration and help you find your niche.

Where to Look for Business Ideas

Starting a business often requires inspiration, and choosing the right idea is a key step toward success. To find a suitable idea, consider the following sources and approaches:

1. Personal Experience and Hobbies

Your hobbies, professional skills, or unique knowledge can serve as the foundation for a business idea. Analyze what problems you can solve better than others or what brings you joy and interest. For example, if you specialize in design, you might consider website development or product creation.

2. Identifying Everyday Problems

Businesses often arise from the need to solve a specific problem. Pay attention to the challenges people around you face. If there is a demand for convenient product delivery services, you can build a business around it.

3. Market Analysis

Stay updated on economic and business trends. Use statistics, reports, and analytical articles to understand which trends are currently in demand. For instance, the growing interest in eco-friendly products might inspire you to start a green business.

4. Studying Foreign Markets

Many successful ideas originate from abroad. Find out what is popular in other countries but has not yet developed in your region. This could be a new technology, a service format, or a niche product.

5. Online Resources and Platforms

Explore thematic blogs, forums, and websites that feature startup cases and small business ideas. Websites like Pinterest, YouTube, or specialized business portals can provide great inspiration.

6. Communicating with Customers

If you already work in the service or sales industry, listen to your customers’ needs. Often, audience demands indicate promising directions for business.

7. Networking and Events

Attending business forums, exhibitions, or startup conferences helps you learn about new ideas and projects. Such events provide opportunities to exchange experiences and gain inspiration from others’ successes.

8. Collaboration with Other Entrepreneurs

Discussing ideas with like-minded individuals can open new horizons. Form a team or find a partner to combine efforts and expertise.

9. Innovation and Technology

The development of IT, artificial intelligence, and automation opens up new opportunities. Discover how modern technologies can be used to solve existing problems or improve services.

10. Government Programs and Grants

Governments often support entrepreneurs by offering funding for certain types of businesses. Research what is prioritized in your region to obtain support.

How to Test Business Ideas Before Implementation

Before investing resources in a business idea, it is important to ensure its viability and success potential. Here are some validation methods:

1. Target Audience Analysis

Study who your customers will be—age, gender, income, and interests. Conduct surveys, interviews, or analyze open data to determine how essential your product or service is to potential customers.

2. Market Demand Assessment

Research the market to understand the popularity of your idea. Use tools like Google Trends, social media, or forums to see if people are discussing similar products or services and how well they are received.

3. Competitor Analysis

Investigate which companies are already operating in your chosen niche. Identify their strengths and weaknesses to understand how you can stand out. If competition is high, think about how to offer something unique or better.

4. Creating an MVP (Minimum Viable Product)

Develop a basic version of your product or service to test it with real customers. An MVP allows you to collect feedback without investing significant resources in full-scale production.

5. Pricing Testing

Determine whether people are willing to pay for your product or service. This can be done through test sales, competitor price analysis, or surveys. Ensure that your pricing covers costs and generates profit.

6. Financial Forecasting

Calculate the required investment to start the business, estimate fixed and variable costs, and project potential profits. Create a financial plan for 6–12 months to understand the financial sustainability of your project.

7. Advertising Testing

Run a small ad campaign on social media or search engines. This helps evaluate audience interest in your idea. For example, you can create a landing page with a product description and track the number of sign-ups.

8. Collecting Feedback

Test the idea with friends, colleagues, or a small focus group. Ask for their opinions on what they would change or add. This helps identify weaknesses and refine the concept.

9. Risk Assessment

Consider potential risks—market changes, competitor actions, supplier issues. Develop a risk management plan to minimize potential losses.

10. Legal Review

Ensure that your idea complies with legal requirements. If you plan to launch a product, check certification and licensing requirements to avoid future legal issues.

How to Start Your Own Business

Every business goes through specific development stages. Whether it’s a family café, an online clothing store, or a steel pipe manufacturing plant, the processes and challenges are similar. Economists often compare these stages to the life cycle of a living organism. Like a living being, a business must be “nourished” with investments to survive and grow. Entrepreneurs must understand their company’s development stage to know how to advance it.

Foundation Stage

This is when you start your business. At this stage, you have already evaluated the idea’s viability, considered the risks, calculated initial costs, and written a financial plan.

During the foundation stage, you register as an individual entrepreneur or establish an LLC, assemble a team, and seek your first customers. The project needs funding at this point, which can be sourced in various ways, depending on the type of business and growth strategy.

For more details on what to consider when starting a business, read our article “What Every Beginner Entrepreneur Should Know”. If you want to register as an individual entrepreneur, check out our article on the legal intricacies of registration.

Business in the Digital World: Why Businesses Need SMM

The goal of a business is to maximize the use of social media to attract new customers, strengthen relationships with existing ones, and promote its products or services.

Social Media Marketing (SMM) enables businesses to create engaging content and share it on social media accounts. This helps capture people’s attention and spark interest in a product or service.

SMM allows businesses to directly interact with customers, respond to their questions, and provide real-time feedback.

Moreover, SMM helps businesses monitor and respond to customer reviews and comments. This improves product or service quality and increases trust in the company.

Why Is It Important for a Business to Work with Customer Feedback?

Overall, SMM helps businesses increase brand awareness, engage and retain customers, and create a positive company image.

Key Business Challenges That SMM Solves

1. Attracting New Customers – Through social media and advertising, businesses can grab the attention of more people. Publishing engaging content and holding contests can attract new customers.
2. Improving Reputation and Visibility – Social media activity enhances a business’s reputation and increases awareness. Regularly posting valuable content and interacting with customers creates a positive brand impression.
3. Retaining Existing Customers – SMM helps maintain connections with current customers by responding to comments, providing updates and discounts, and offering exclusive promotions.
4. Understanding the Target Audience – Social networks allow businesses to analyze their audience’s demographics, behaviors, and interests. This helps refine marketing strategies for better engagement.

Skype, a video calling service that had hundreds of millions of users, will shut down in May, its owner Microsoft said. It was once one of the world’s most popular websites, allowing people to make free voice calls to friends and family around the world from their computers. Skype wasn’t the first or only company to offer the service, but by allowing the public to make free computer-to-computer calls, it became even more popular.

In a statement to X, a Skype spokesperson said that users can sign in to Microsoft Teams with their account to stay connected to all their chats and contacts. Skype, which was first launched in 2003, was acquired by tech giant Microsoft in 2011 for $8.5 billion (£6.1 billion), its biggest acquisition to date.

As Microsoft has once noted, Skype has been integrated with other company products, such as Xbox and Windows devices. In December 2010, technology commentator Om Malik called it “one of the essential applications of the modern internet” after the site suffered a two-day global outage.

Following news of its impending shutdown, past and present Skype users have spoken out about their memories of using the video calling service and the impact it has had on their lives. “My best friend and I have very fond memories of Skype,” said one X user. one.

“It’s sad news, and I feel like I’m losing another piece of my youth,” he added.

How will all this affect users and which services to choose for calls and video communication

One of the oldest Internet communication applications will stop working on May 5 after its parent company, Microsoft, announced that it would replace Skype with a free version of Microsoft Teams.

Skype, founded by a group of Scandinavian entrepreneurs, was first launched in 2003. In the more than two decades since its appearance on the Internet, it has continued to change the way the world communicates and is rightly considered one of the first Internet calling services that revolutionized the field of landline telephony.

Go to Teams

Teams has many of the main features of Skype, such as group and individual calls, messaging and file sharing, and will replace Skype in two months.

In the coming days, Skype users will be able to use their existing credentials to sign in to Teams on any supported device to access the free version, Microsoft said.

Skype users’ account data, including existing chats and contacts, will also be automatically transferred to the new Teams app.

To help Microsoft users “stay connected” during the transition, Skype users will be able to call and chat with Teams users and vice versa, the company said.

Skype will be completely shut down on May 5, but users who have already purchased paid credits for the next renewal round will still be able to use them in Teams.

“Skype has been integral to shaping modern communications and supporting countless meaningful moments, and we’re proud to be a part of that journey,” Microsoft said in a statement.

Since launching online in 2016, Teams has become one of the most popular collaboration platforms, with more than 320 million users worldwide.

Microsoft confirmed in a statement that Skype’s No employees will be laid off as part of the transition.

The Impact of Social Media in the Last Decade

In the past decade, social media has become an integral part of our lives. Platforms like Facebook, Instagram, TikTok, Twitter, and YouTube allow us to connect, share our thoughts, and discover new opportunities. However, like any technology, social media has both positive and negative effects.

Positive Effects of Social Media

Easier Communication

There is no longer a need to make phone calls or meet in person to stay in touch. Social networks enable people from different parts of the world to connect, exchange information quickly, and discuss current events.

Spreading Knowledge and Information

Platforms like YouTube and TikTok help users learn new skills, from languages to programming. Even universities and experts have started using social media to share knowledge.

Business Growth and Online Marketing

Businesses gain significant opportunities through social media marketing. Facebook and Instagram ads help small businesses easily find their target customers and increase sales.

Empowering Social Movements

Social media helps organize campaigns, raise awareness about important issues, and support global change.

Negative effects of social media

Negative Effects of Social Media

Addiction and Time Wasting

According to research, people spend an average of 2-4 hours daily on social media, which can negatively impact their productivity.

Stress and Psychological Issues

Studies show that the constant exposure to idealized images on Instagram can lead to low self-esteem, particularly affecting teenagers.

Spread of Fake News

Social media has become a platform for the distribution of fake news. Without verifying information from reliable sources, users can easily fall victim to manipulation.

Threats to Personal Data

People often share personal information without thinking, which can lead to risks such as hacking attacks and privacy violations.

How to Use Social Media While Avoiding Risks

• Limit your daily social media usage to avoid excessive time consumption.
• Verify information sources to prevent falling for fake news.
• Avoid sharing personal and sensitive data to protect your privacy.
• Ensure that social media does not negatively impact your real-life relationships.

Social media is a powerful tool that can either enhance or harm our lives. It is crucial for users to engage with social platforms consciously to avoid their negative effects. If used wisely, social media can become an efficient tool for learning, business development, and discovering new opportunities rather than just a time-consuming distraction.

The Role of Social Media in Business Development

Today, social media has become one of the most powerful tools for business growth. Platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube help brands not only gain visibility but also establish direct connections with their customers. Social media marketing allows businesses to increase sales, brand awareness, and customer loyalty.

How Social Media Contributes to Business Growth and How to Use It Optimally

1. Increased Visibility

Social media enables small and medium-sized businesses to compete with large companies without significant investment. A well-planned digital marketing strategy can help reach millions of users.

2. Targeted Advertising

With Facebook and Instagram Ads, businesses can reach the right customers by using targeted advertising based on age, interests, location, and other data.

3. Direct Customer Interaction

Social media provides businesses with a direct line of communication with customers, allowing them to gather feedback, address concerns, and respond quickly to inquiries.

4. Brand Awareness Growth

Platforms like Instagram, TikTok, and YouTube help businesses create engaging brand content, attracting attention and increasing brand recognition.

5. Increased Sales

An effective social media strategy can drive a large number of new customers and boost online sales. Social media plays a crucial role in the e-commerce industry, making it an essential tool for online businesses.

How to Use Social Media Effectively for Business Growth

1. Create High-Quality Content

Content is one of the most critical factors. It should be visually appealing, engaging, and informative to capture your audience’s attention.

2. Use Targeted Ads

Advertising tools on Facebook, Instagram, LinkedIn, and TikTok allow businesses to reach their ideal audience more effectively, ensuring better return on investment.

3. Engage with Your Followers

Active interaction with customers through comments, polls, stories, and live sessions helps build trust and loyalty toward your brand.

4. Leverage Influencer Marketing

Promoting your brand through influencers (key opinion leaders) can significantly boost brand trust and interest among potential customers.

5. Keep Up with Algorithm Changes

Social media algorithms change frequently. It’s crucial to stay updated with trends and adapt your strategy accordingly to maintain visibility and engagement.

Which Social Media Platform is Best for Your Business?

• Facebook – Ideal for targeted advertising and direct customer communication.
• Instagram – Best for branding, visual content, and influencer marketing.
• TikTok – Great for engaging younger audiences and creating viral content.
• LinkedIn – Suitable for B2B (business-to-business) networking and professional connections.
• YouTube – Excellent for long-form video content with high value and engagement.

Final Thoughts

Social media has become an essential tool for business growth. When used correctly, it can increase brand awareness, engage customers, and boost sales. It’s crucial to stay updated with digital marketing trends and adapt your strategy for optimal results.

If your business hasn’t yet integrated social media, now is the perfect time to start! 🚀

Since January 1, 2025, Meta has introduced updated terms of use for Instagram. They are reviewing key aspects such as how your content is used, how data is processed, and what now influences the visibility of posts and even the risk of account suspensions.

We’ve already explored the most important changes to save you time. In this article, we briefly outline the key things you need to know and do to avoid angering algorithms in the new year.

Why You Might Face Restrictions or Bans

Recently, there have been widespread reports on social media about new prohibited actions for which Instagram will reduce reach or even block accounts. Let’s be honest: we haven’t found an official document from Meta confirming these reports, so there’s no need to panic. The data is still unverified. But it’s better to be cautious. Below, we’ve gathered the key points about what to avoid in the new year to ensure that Instagram continues to promote your posts.

Instructions for Liking, Commenting, and Following

“Like if you agree,” “Subscribe to not miss new posts,” “Comment below your thoughts”—these types of calls to action have previously been standard practices to increase engagement. However, from next year, everything may change. Instagram is expected to reduce the visibility of posts that encourage users to take action.

Why? In general, there is logic behind this. The platform seeks to create a more organic and authentic communication environment. Calls to action are perceived by algorithms as artificial activity that clutters the feed and decreases interest in the platform. Instagram wants users to like and comment on content because they genuinely like it, not because of requests from the author.

What Account Owners Should Do

To avoid reduced reach and restrictions, review your strategies.

• Create content that prompts responses without reminders. Provocative questions, interesting stories, and useful tips work better than asking for support.
• Master the art of storytelling. Well-told stories with tension, climax, and resolution attract more comments than direct requests.
• Add subtle calls to action. For example, a suggestion to subscribe can be disguised as “Don’t miss our next collection.”

Instagram is becoming more demanding about content quality, so now it’s our job to inspire, not ask.

Usage of “Forbidden” Words

Instagram has decided to seriously limit the use of certain words and expressions that users have actively used to capture the audience’s attention. The following words are banned:

• Money
• Income
• Free
• Discount
• Guarantee
• And similar terms related to quick profit.

Why? The platform has long been working towards creating a safer and more comfortable environment for its users. When the feed is full of constant intrusive advertisements, it diminishes user experience. Instagram wants to ensure that content isn’t seen as an attempt to exploit users or lure them into fraudulent schemes.

What Account Owners Should Do

To avoid restrictions and continue to achieve high reach:

• Use alternative expressions. For example, replace “free” with “we’re offering.”
• Create an emotional connection with your followers. Ordinary human expressions are better received than tired marketing clichés.
• Be creative with style and presentation. You can discuss offers in different ways, not just through text.

Using Code Words for Lead Magnets

A lead magnet is a free product or service that brands offer in exchange for user contact information or profile activity. Previously, brands often used tricks like inviting followers to comment a certain phrase in exchange for a prize. Unfortunately, this may now be considered a reason for reduced reach.

Why? Code words are seen as artificial ways to boost activity that don’t provide real value to users. Instagram wants users to leave diverse, genuine comments, not just engage for profit.

What Account Owners Should Do

If you want to continue using lead magnets without violating the new rules, try:

• Use easier methods. Invite users to follow you through your website or another external platform.
• Use official tools. Enable action buttons in your profile to allow users to message you with one click.
• Encourage interaction with your audience. Invite users to leave genuine comments, share their opinions, or experiences.

Mass Activities

Instagram is tightening up measures against mass followers and masking activities used to attract free subscribers. The site sets limits on the number of actions based on the account’s age.

Why? Instagram wants to create a healthy ecosystem where interactions happen organically. Mass activity generally doesn’t provide real benefits, as it fills the feed with content just for the numbers and reduces user experience quality.

What Account Owners Should Do

Review your promotional methods:

• Focus on content quality. If your content is engaging and visually appealing, users will follow you organically.
• Avoid using third-party services for fraudulent activities. These can lead to account suspension.

Non-Targeted Followers

Instagram is beginning to focus not just on the number of followers, but their quality. If you have a lot of inactive or spam accounts, this can seriously affect your reach and visibility.

Why? Instagram is focusing on organic and genuine interaction. Fake or passive followers hinder your ability to create real value for users and reduce the trust in the platform.

What Account Owners Should Do

To protect your reach and engagement:

• Clean your follower list regularly. Remove inactive or suspicious followers.
• Avoid suspicious mechanisms. Buying followers no longer works and damages your account.
• Focus on your target audience. Engage with followers through quality content and honest interactions.

Hashtag Abuse

A few years ago, using a large number of hashtags was the go-to method to attract an audience. However, Instagram is now cracking down on excessive hashtags, and using them improperly can lead to reduced reach or account restrictions.

Why? The platform wants to clean up the content displayed in the feed and search results from misleading content. When hashtags are used incorrectly, users can’t find the content they’re looking for, which harms the platform’s reputation.

What Account Owners Should Do

To avoid this issue:

• Use relevant hashtags. Link them to the content and your audience.
• Change your hashtag sets. Avoid using the same hashtags repeatedly across different posts.
• Create unique hashtags. Develop your own branded hashtags for easier navigation and differentiation.

Giveaways

Contests that encourage users to follow multiple accounts or take mass actions can now lead to reduced reach, temporary blocks, or even bans.

Why? Instagram is committed to improving the user experience. Giveaways often attract non-target followers who aren’t interested in your content, which harms engagement rates.

What Account Owners Should Do

If you’re hosting or participating in giveaways:

• Avoid mass mechanisms. Instead of attracting followers through multiple third-party accounts, adopt a more personal approach.
• Host targeted giveaways. Offer prizes that appeal specifically to your audience.
• Adjust the rules. Don’t ask users to follow multiple accounts or comment on every post.

On-site and off-site SEO are two different types of search engine optimization. They are both very important in the SEO process. On-site SEO focuses on optimizing your website, while off-site SEO relies on elements outside of your website.

The main difference between on-site and off-site SEO for search engines is the goal. The goal of on-site SEO is to build trust and make your content easy to read and understand by search engines. On-site SEO, on the other hand, aims to signal, primarily through links pointing to your website, that your content is worth showing in search results.

On-site SEO factors

On-site SEO includes everything you do on your website to make your content search engine friendly. For the most part, On-site SEO factors are under your control and relatively easy to implement.

The foundation of On-site SEO is in technical activities. Meanwhile, the core of On-site SEO is content creation based on detailed keyword research. It is very important to choose relevant keywords that will attract the right audience and implement them in your website content. The process of keyword research and distribution is usually called on-page SEO, since it is done at the level of individual pages and posts.

The most important factors of On-site SEO

There are more than 200 factors that affect On-site and off-site SEO. They have different importance and weight, so you should focus your efforts on the most important factors first:

• domain name
• keyword research and distribution; title tags, meta description, URL, subheadings, content
• LSI keywords
• link structure
• image optimization
• anchor text and internal link building
• site loading speed
• mobile version of the site
• trust building; SSL encryption, Privacy Policy and Terms of Service page
• error management; broken links, duplicate title tags, etc.
• bounce rate management; quality content, readability improvements, user-friendly 404 error page

Off-site SEO techniques

Off-site SEO includes everything that you and other people do outside of your website to promote your brand and website content. The main goal of off-site SEO is to build quality, unique backlinks.

Off-site SEO is partly under your control, but it relies heavily on the opinions of others. Links pointing to your site are important, but search engines also pay attention to brand mentions, discussions, and recommendations that don’t specifically include a link.

Here are some of the best techniques to increase your brand awareness and the number of links recommending your site:

• Link structure
• Promoting your content through social media
• Video marketing
• Press releases
• Link submission; SEO friendly websites
• Online reviews
• Document sharing; Slide Share, Google Docs, DocFoc
• promotion and branding
• guest blogging
• paid advertising
• bad link management

Is it possible to rank high on the SERP with just one aspect of SEO optimization?

Yes, it is possible to rank high on the SERP if you decide to do only on-site or off-site SEO.

However, your ranking status depends on your competitors and how well they have optimized their content for the same keywords as you. If your competitors have optimized their content better, their results will appear before yours. If you have a lot of competitors, you can hardly expect high rankings unless you work on both on-site and off-site SEO optimization.

SEO Optimization

SEO (Search Engine Optimization) or search engine optimization is the process of optimizing a website to achieve high rankings. It includes a series of activities that allow you to identify technical, structural and content aspects of the website problems, and develop a strategy to fix them.

The higher the position of the site in the search results, the more people will see it and visit the site. If the site has the product or service that the user is looking for, the probability of sales increases. As a result, website optimization is important for successful sales in the online market.

The importance of SEO

Earlier, in order to sell a product or service, businesses often involved additional specialists to attract new customers through calls or other marketing methods. Today, however, most businesses seek to cooperate with SEO specialists in order to attract customers in the online market. Today, customers are looking for the product they need mainly in search engines, rather than outside.

In this article, we will tell you what SMM marketing is and what problems it helps businesses solve. We will also tell you who an SMM specialist is and what competencies he or she should have.

What is SMM

SMM (from English Social Media Marketing) – social media marketing is a way to attract people’s attention to a brand or product through social networks.

Basically, SMM is about creating interesting and useful content that will attract attention and cause a response from the target audience. This can be anything from publishing photos and videos to writing interesting texts and conducting surveys. The main idea is to be active on social networks, attract people, communicate with them and gradually build relationships that will help promote the brand and achieve business goals.

The difference between marketing and SMM

SMM differs from traditional marketing in that it uses only social networks to promote products and services.

Traditional marketing usually uses television commercials, radio commercials and outdoor billboards to attract the attention of potential customers.

SMM also allows you to communicate with your target audience on a more personal level. For example, you can respond to customer comments and questions and share content that will interest your audience.

However, the main difference of SMM is its digital nature, when all activities (advertising and communication) take place online.

The role of SMM in business

The goal of a business is to make the most of social networks to attract new customers, strengthen relationships with existing customers and promote a product or service.

SMM allows a business to create interesting content and distribute it on social media accounts. This allows you to attract people’s attention and arouse their interest in a product or service.

Thanks to SMM, a business can establish direct contact with customers and answer their questions or express their opinion in real time.

In addition, SMM allows businesses to monitor and respond to customer reviews and comments. This allows them to improve the quality of a product or service, as well as increase the level of trust in the company.

Why is it important for a company to work with customer reviews?

In general, SMM helps businesses increase brand awareness, attract customers, retain them, and create a positive impression of the company in the eyes of people.

Key business problems that SMM solves

SMM helps businesses solve several key problems.

1. Attracting new customers. With the help of social media and advertising, a business can attract more people’s attention to its products or services. For example, publishing interesting content or holding contests can attract new customers.

2. Improved overall reputation and visibility. Being active on social media helps businesses improve their reputation and raise awareness. Regularly posting useful content and interacting with customers helps create a positive impression of your company.

3. Retaining existing customers. With SMM, you can stay in touch with existing customers. This can include responding to comments and inquiries, providing up-to-date information and discounts, as well as special promotions and events.

4. Target audience research. Social media allows you to study your target audience. Studying and analyzing customer demographics, behavior, and interests helps you better understand their needs and preferences so you can develop more effective marketing strategies.

Target audience: Why the customer is more important than the product

Steps to launching SMM

Here are the main stages of implementing SMM in your business.

Step 1: Research.

Start by researching your target audience and the platforms they’re active on. Find out which social networks they prefer and what they’re looking for there.

Step 2 Strategy:

Develop an action plan that will help you achieve your goals. Decide what information you’ll provide, what your posts will look like, and what tactics you’ll use to engage your audience.

Step 3: Content Creation:

Start creating engaging and useful content that will engage your target audience. This can be photos, videos, text, or other content formats that are relevant to your audience’s brand and interests.

Step 4: Post:

Start posting content to your chosen social platforms. Make sure you follow the optimal schedule for each platform and use hashtags or keywords to ensure your content is seen by more users.

Step 5: Interaction:

Be proactive and respond to your audience’s comments, messages, and feedback. Try to maintain a dialogue with your subscribers and strive to create a community around your business.

Step 6: Analytics.

Constantly monitor and analyze performance results. Study analytics to understand what works and what doesn’t. This will help you improve your strategy and achieve better results.

Step 7: Iteration.

Repeat the steps above to stay active on social networks and attract new subscribers. SMM is an ongoing process that requires time and effort.

Who is an SMM specialist?

An SMM specialist (social media specialist) or SMM manager is a person who manages and promotes brand accounts and pages on social networks. It helps a company or business achieve its goals on platforms such as Instagram, Facebook, LinkedIn, etc.

An SMM specialist must have several skills to do his job

First of all, he must have good knowledge and be able to use different social networks. This includes creating and optimizing profiles, managing posts, and communicating with your audience. Each social network has its own characteristics and rules, and the manager must know them well.

Naturally, an SMM specialist must be a good content creator. He should be able to write engaging texts, create interesting photos and videos, and also know the basics of design.

He should be able to analyze data and understand what strategies and tactics work best to achieve goals. He should use analytical tools to measure progress and make adjustments to the action plan.

An SMM specialist should be sociable and able to interact with the audience. He responds to comments, messages, responds, helps solve problems, and maintains a positive atmosphere.

A good SMM specialist is always looking for new ideas to attract an audience. He knows how to think creatively and use innovative approaches to attract the attention of users.

An SMM manager should be organized and be able to manage his time effectively. He should know when and how to publish content to achieve the best results.

What happens if you post too much on Instagram:

If you’re worried about not posting enough, you can fall into the trap and make the mistake of posting too much. Although it’s important for your business to be visible, there are several drawbacks to creating too much content. If you post for the sake of posting, and your content typically attracts minimal attention, posting more often won’t be beneficial. Content that doesn’t generate a response won’t trigger a recognition ranking signal: Over time, content with low engagement can work against you, signaling to algorithms that people don’t want to see your content. As a result, you may lose key ranking signals, and your reach and engagement may decrease. To maximize the value of your content, focus on what type of content helps you achieve your goals most effectively. Then make these posts the foundation of your content plan:

How to determine the optimal posting frequency on Instagram:

Now you know why posting too often or not often enough can reduce reach and jeopardize your marketing efforts:

So, how often should you post on Instagram:

1. What Instagram says about posting frequency:

Official advice from the social network by Adam Mosseri: post about two posts a week and a couple of stories every day. Daily posts are likely an exaggeration, but you should aim to post content to your feed at least several times a week: Regular posts in your news feed are important for connecting with your audience, Mosseri’s advice suggests that stories are more important for retaining attention. So it’s a good idea to create a daily rhythm for your stories. :

2: What your stats say about the frequency of your posts:

Here are two built-in meta tools you can use to check your performance and determine the right posting frequency: Instagram Analytics Open the Analytics Dashboard and change the timeframe to last week or 14 days to see how the performance of your content compares week to week: If these figures remain relatively constant or increase week to week, this is a sign that you have reached a good posting frequency or are moving in the right direction:

Then reanalyze your stats. If engagement and reach metrics are declining, revert to the frequency of your previous posts or try changing the frequency in the opposite direction: Weekly or biweekly analytics can provide a full account performance review and help identify issues related to posting frequency. But these overviews won’t help you analyze individual messages, videos, or stories:

Mailing frequency statistics of the business package:

Using business package statistics, you can see if the frequency of your posts changed from week to week, as well as how your content affected reach and engagement. The only downside to the business package is that it doesn’t support Reels:

To view this data, go to the analytics panel, go to the Overview tab, and select a period of 1 or 2 weeks. Then scroll down to go to analytics, and select Instagram:

The business package automatically compares the number of posts and stories you published over the selected period to the previous one:

How many posts and stories have you published recently:

Changing the frequency affected the overall reach. Business Suite also compares account engagement with previous periods to measure content effectiveness:

3. How to Optimize Your Instagram Content Plan:

After analyzing the effectiveness of your content and comparing posting frequencies, you likely have a few ideas for testing. Use the tips below to guide your experiments and optimize your content plan:

The right posting frequency is important for maximum reach and engagement. But it’s equally important to publish posts at the ideal time for your audience. Meta has several tools you can use to find the best time for your audience: Instagram statistics to determine posting time With Instagram’s professional tool panel, it’s easy to see when your audience is most active. On the “general views” panel, click to view the total number of followers. Then scroll down to the “business periods” chart. Switch between daily and hourly charts to find out when your audience is usually online:

Creator Studio statistics for posting time:

If you need more detailed data, use Creator Studio if you have access to this tool. Open the “audience” tab and scroll down to “When your followers are on Instagram” in the table. Hover over any time interval to see the exact number of followers who are usually online at any time of day:

Business package statistics for posting time

Business Suite does not provide hints as to when your Instagram audience is online. But it offers posting times based on data from the past 7 days. To view these recommendations, create a new post or story in Business Suite. Then click the “optimal time” button at the bottom of the screen. Over the next week, you’ll see three recommended posting times:

4. Analyzing Content Effectiveness

Although account reviews are useful for identifying patterns, they don’t provide deep insight into individual messages, stories, or videos. A detailed analysis of content effectiveness will help you better understand when and what to post:

Instagram statistics to evaluate content effectiveness To delve into Instagram content analytics, open the Pro Dashboard and increase the timeframe to the last 30 days or more. Then go to the “reached accounts” and “tagged accounts” panels, which automatically sort published content by type and performance:

Then check your content plan and determine how many other posts were published on the same day or week as your best and worst content. The business package planner will help you track the amount of content published during the week:

Did you notice any mistakes? For example, you might notice that posts with the worst results appear after publishing several days in a row or several times a day. To improve results, you can reduce the frequency of your posts so that your content plan represents greater value to your audience: Timeframes, themes, calls to action, audience, and other factors can also affect reach and engagement:

Accounting for criteria for followers and non-followers will help you get more information. Stories, videos, and posts show a split between followers and non-followers, helping you understand whether each segment of content attracts your current audience or helps you attract new potential users: There is no universally right way to measure the effectiveness of followers and non-followers. If your main goal is to increase loyalty, then subscriber metrics are probably more important to you. If you want to increase brand awareness, reach and engagement metrics for non-subscribers will be more useful:

Business package statistics to increase content effectiveness Open Content Insights and select any post or story to see how they are rated. Business Suite automatically compares each piece of content with other recent stories and posts so you can see how it stacks up in terms of reach and engagement:

You can use the same steps as above to rank your best and worst content. Then include in new messages factors that define the best content and avoid including elements from the worst content:

5. Try and Regularly Apply New Tactics

On Instagram :

This includes finding the right frequency for posting, as well as simultaneous posting, as well as a recognizable visual and sound tone:

It’s important to remember that consistency shouldn’t be repetitive or predictable. If you find that the effectiveness of your content is starting to decline over time, don’t hesitate to experiment.

• Add or remove posts and stories from your content plan to test with slightly more or less frequency. Follow the instructions above to analyze your performance and set a new posting frequency:
• Publish content at a new time, especially if you suspect that seasonal or other changes have affected audience activity. Since Business Suite offers time based on recent actions, platform suggestions are useful for identifying changes:
• Invest more resources in the format and style of content that provides the best results. Carousel posts no longer work. Experiment with shorter videos or test a new style to see what gives you the desired results:

Conclusion:

The frequency of your posts on Instagram can have a significant impact on your results, making it an important factor in your content strategy. With the ideal posting frequency, you can improve results and get more benefits from the resources your business invests in this social network:”

4 main ideas of “Purple Cows”.

Today we will talk about #Seth_Godin’s book “Purple Cow” or one of the most famous books about marketing.

Despite the fact that the book was written in 2003, it is still relevant today.

Idea #1:

Attention is the main goal that business people should strive for.

Tell me, if you see an ordinary cow, will you be surprised? What if it was purple? I think you will immediately want to take a picture of it and show it to your friends or family. It is not so)

In the 21st century, everyone is used to good service and good products, and so you need to stand out from the crowd. The consumer gets “too tired” of the same offers, and sometimes they lack изюмина, so to speak. This is what we should strive for.

Idea #2:

To have a “Purple Cow” you need something that stands out.

The Purple Cow is something that will set you apart from your competition and leave them behind. If you already have a product and can’t rename it to a more catchy name, the author will advise you to stop working on it and create something else with a more catchy name.

Idea #3:

#Purple_Cow_Marketing is your product.

As Seth Godin says, it used to be that you created the product first, then you did the marketing. In today’s world, you need to start integrating marketing into a product early in its creation. He encourages all modern companies to become marketers, even if everyone in your company is a designer 🙂

Idea #4:

You need an idea-virus.

The author introduces an important term in the book: “sneeze”. It is these people who have been “infected” with your idea-virus and are already spreading it in their environment among colleagues and loved ones.

how to create this “idea virus”?

You need to find your market, your niche. Then identify the “sneezers” of your product and promote it only to them, and at first forget about other customers, but remember that the “sneezers” will look in your direction and start spreading the “virus” only if you have created something really outstanding.

The concept of “marketing” appeared much later than the process itself. Marketing elements were already used when trade first appeared, 6-7 thousand years ago.

What is marketing?

Marketing is a process, the essence of which is the prediction of the needs of the potential buyer and the selection of the most optimal ways to satisfy those needs.
This is done by offering the customer the products or services he needs.
Since the emergence of the product market, forms of marketing, which represent the basic principles of pricing and advertising, have actively begun to develop. Settlements or families that did not have certain goods could by buying and selling or bartering

get what they needed. But there were also those who purposefully engaged in the production and sale of products. It was they who began to form the foundations of advertising and marketing. The first are the inhabitants of Ancient Egypt and the Sumerians.
For centuries, nothing has changed in this field, but since the end of the 17th century, marketing has taken a different form. According to historical data, the term and principles of selling consumer-oriented products were already in use at that time.

Japan is considered the birthplace of marketing, where the first general merchandise store was opened in 1960. The owner visited other stores and sellers, watched for a long time which products were not selling and did not buy them for his store. As a result, he only sold the products that the customers needed. American economist and management theorist Peter Drucker believes that the store in Japan is the first of its kind where the owner has developed such sales principles.

From the very beginning, marketing activities can be divided into three stages.

– 1860-1920 The global economy, in the background of the development of technology and the improvement of methods of information transmission, begins to work on models of marketing behavior. In developed countries, the ratio of supply and demand is increasing, so the market has begun to actively increase the number of products.

– 1920-1930 Due to the increase in the number and variety of products, their quality level also increases. The main leaders and principles of the monopoly began to take shape in the market of that time.

– 1930-1960 Due to wars in the world, economic recession in many countries, the supply began to exceed the demand. Business owners and product manufacturers are realizing that at this point, more effort needs to be put into modernizing the trading process than manufacturing. Market behavior, reactions, buyer psychology and consumer behavior patterns are studied. Thanks to this, the basic principles of trade and marketing are formed, which have not changed in fact since then.

After the end of World War II, trade and the world economy take a drastic turn. The market began production by focusing on consumer psychology and research by economists. People buy trust before they buy a product.

Մարկ Սթիվենս, «Your Marketing Sucks» գրքի հեղինակ

Marketing became a large-scale process run by professionals. Now not only individuals could do it, but all commercial companies opened separate marketing departments.
The first to do this was Cyrus McCormick. He founded the McCormick Harvesting Machine Company, which was one of the largest manufacturers of agricultural machinery.

The peculiarity of the company was that they opened a marketing department, where managers worked. The tasks were considered one of the most important because they were the ones who thought about sales strategies and ways to influence existing customers and potential consumers.

After this, the period of appearance of computers began. It differs in that a radical transformation of the entire sales process and the operation of trading platforms takes place. Marketing and advertising have become the basic philosophy of sales and an effective means of communication between the consumer and the customer. Sales became a complex system linked to the product manufacturing process, as managers and marketers themselves influenced product features and appearance. Psychology and market needs are studied.
The concept of internet marketing is starting to emerge. With the advent of computers, consumers and business owners have the ability to exchange information, messages, and product promotions much more easily. Large companies and organizations immediately appreciated the new alternative and addition to the classic sales method. In 1990, it was not thought that personal computers would become so popular, so at first the company focused on communicating with sales points, wholesale buyers of products and similar companies. But over time, the market was more and more filled with new technologies, so organizations began to create their own web resources with the ability to publish the most popular products, and then present all products.

Marketing – characteristics and goals

Marketing activity is a complex and lengthy process that should be carried out by professionals.

Types of marketing include:

– study of consumers, market requirements and its characteristics, product properties;
– planning and development of sales strategy;
– price policy;
– features of product packaging and appearance;
– implementation of marketing communication complex.
– sales activity;
– different forms of international transactions.

What are the objectives of marketing?

The goal of marketing is the ability to attract new customers by providing them with better purchase conditions than competitors, as well as the ability to retain old customers.
This is achieved through effective market research and constant satisfaction of changing user needs.
The main task of marketing is to determine the needs of the customer, the general needs of the market and adapt the product to them in such a way that the manufacturing company makes a profit. This allows the company to produce better quality products, increasing sales and profits for the owner.

Marketing activities begin when the idea for a particular product or product launch is created. Specialists (marketers and managers) conduct research and determine the needs of the market and potential users. In addition, the question of whether the company can engage in the production of this product or service is decided. After that, the full production of the product starts.
Marketers continue to work on product development strategies all the time, from inception to delivery to the customer and receiving feedback. Thanks to user feedback, the company can effectively develop the product and make it better.

Marketing principles

Production and sales must meet the requirements of the market and potential buyers and target audience. They must also meet the capabilities of the manufacturer.
Meeting the buyer’s requirements and basic needs.
Timely presence of the company in the market – at the moment when the user needs it and when the market needs the presence of a certain product or service.
Regular updating of products, quality improvement.
Ability to respond to market changes in time.
Thanks to effective marketing, the company can achieve high profits and satisfy the needs of users to the maximum.