Today we will talk about #Seth_Godin’s book “Purple Cow” or one of the most famous books about marketing.
Despite the fact that the book was written in 2003, it is still relevant today.
Tell me, if you see an ordinary cow, will you be surprised? What if it was purple? I think you will immediately want to take a picture of it and show it to your friends or family. It is not so)
In the 21st century, everyone is used to good service and good products, and so you need to stand out from the crowd. The consumer gets “too tired” of the same offers, and sometimes they lack изюмина, so to speak. This is what we should strive for.
The Purple Cow is something that will set you apart from your competition and leave them behind. If you already have a product and can’t rename it to a more catchy name, the author will advise you to stop working on it and create something else with a more catchy name.
As Seth Godin says, it used to be that you created the product first, then you did the marketing. In today’s world, you need to start integrating marketing into a product early in its creation. He encourages all modern companies to become marketers, even if everyone in your company is a designer 🙂
The author introduces an important term in the book: “sneeze”. It is these people who have been “infected” with your idea-virus and are already spreading it in their environment among colleagues and loved ones.
how to create this “idea virus”?
You need to find your market, your niche. Then identify the “sneezers” of your product and promote it only to them, and at first forget about other customers, but remember that the “sneezers” will look in your direction and start spreading the “virus” only if you have created something really outstanding.