The art of writing simple, concise, yet to-the-point copy for ads, marketing materials, and websites that reaches almost any audience and any industry.

Content strategy focuses on planning, creating, delivering and managing content. Content includes not only the word count, but also the images and multimedia used.

A marketing plan is the advertising strategy that a business implements to sell its product or service. A marketing plan will help determine who the target market is, how best to reach them, at what price the product or service should be sold, and how the company will measure its EC.

A target audience is a group of people who are perceived as potential customers of your business. People in the target audience share demographic similarities, such as age, location, or socioeconomic status.

Email marketing is the sending of commercial messages to a specific group of people. In its broadest sense, every email sent to a potential or current customer can be considered email marketing.