Having a social media strategy will ensure that your social media efforts are more effective and help you achieve greater results.

Your brand must first and foremost evoke emotions. People buy emotions, not products. And the shortest and most effective way to achieve them is social media management. People who follow your product on social platforms are more likely to become brand loyal.

Anything you share on social media is considered social media content, whether it's a text update, photo, graphic, video, or link. However, not everything can be used as social media content, especially if you are trying to promote or present something, there are certain rules to follow. They will help you to be more persuasive and deliver what you have to say to a target place.

A digital marketing campaign is the execution of a marketing plan across all digital platforms where customers interact with a brand.